About Us

From our hearts to your table, with less sugar.

About NBM Food Production NZ Limited

Nutrition • Benefit • Moderation

Our name NBM reflects the three core values behind every product we make:

Nutrition – Thoughtfully selected ingredients and nutrient-minded recipes.
Benefit – Every product must offer genuine wellbeing advantages.Moderation – Balanced flavours, balanced sugar, balanced living.

We believe healthy food should be simple, delicious, and suitable for all ages. Our mission is to help families and businesses enjoy better eating without sacrificing taste or convenience.

NBM proudly produces a growing family of wellness-focused brands:

Jok’n’Al – Low-Sugar Wellness Pantry (<10% sugar)

A complete range of 28 SKUs including low-sugar jam spreads, condiments, sauces, and fruit toppings.
Crafted with clean-label principles and natural ingredients, Jok’n’Al products are designed for modern families who want healthier everyday choices.

All items are also available in 4 kg food-service pails, perfect for bakeries, cafés, restaurants, hotels, and manufacturers seeking low-sugar bakery fillings and wellness-focused ingredients.

Janda – Professional Bakery Fillings
Our food-service line designed for performance, consistency, and flavour.Janda offers classic bakery fillings for cafés, hotels, restaurants, dessert makers, and wholesale food producers across New Zealand.

Sweet As Me – Less Sugar for Modern Lifestyles
A fresh new brand created for young adults and families who want fun, fruity flavours with less sugar.Crafted for everyday use, Sweet As Me delivers smoother, lighter jam spreads with a modern, approachable identity.

Upcoming: Asian Wellness Product Line (Gluten-Free, Low Sugar)

We are currently developing a new Asian-inspired range, including a gluten-free, low-sugar chili oil and sauces designed for both home kitchens and professional food service.This line answers the rising demand for clean-label Asian sauces, natural ingredients, and healthier flavour options.NBM is shaping the future of healthier eating — from pantry staples to food-service innovation.

Why Choose Us

  • Low-sugar, wellness-driven recipes

  • Clean label: simple, real ingredients

  • NZ-made quality you can trust

  • Reliable for home kitchens & food service

  • A full product family for every lifestyle and business need

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A Sweet Alternative: Jok’n’Al’s Journey in Low-Sugar Condiments

In the condiment landscape, where sugary options often dominate, Jok’n’Al, a New Zealand-based food producer, stands out as a pioneer in low-sugar innovation. Founded in the late 1990s by John and Alison Howie, the brand revolutionised the market by introducing alternatives to traditional jams, pickles, condiments, savoury sauces, and toppings.

Born from necessity, Jok’n’Al emerged from John’s personal experience with diabetes. Disappointed with the limited availability of flavourful lower-sugar options, John and Alison embarked on a mission to create delicious jams and sauces that didn’t rely on high sugar content. Their dedication to quality and innovation in the reduced-sugar condiment space earned Jok’n’Al recognition over the years.

In November 2022, a new chapter began for Jok’n’Al. Bunga Krataitong, with extensive experience in the food industry, acquired the business from the retiring John and Alison. Bunga’s personal connection to balanced eating further fuelled her passion for the brand. Her late husband, Nuttavut’s battle with illness had highlighted the need for lower-carb and lower-sugar options. Discovering Jok’n’Al’s products during that time solidified her vision for flavourful alternatives.“We found all their products to be exceptional,” Bunga remarked,“I truly admired what John and Alison had built.”

Jok’n’Al products: "Delicious indulgence, made lighter.85% Less Sugar – Light on Calories – Gluten Free – Vegan – Source of Fibre.*"

*Comparison made with the average sugar content of standard jams in New Zealand, 59.3g per 100g

Food Safety Verification Service

Certificate Of Verification Food Act 2014

Enhancing the Everyday Culinary Experience

From intimate breakfasts to celebratory feasts, Jok’n’Al lets you indulge in flavourful, lighter choices without compromise. Embrace a culinary journey where delectable dishes meet balance and let us become your source of daily deliciousness.

Awards and Recognition for Jok’n’Al Products

At Jok’n’Al, we take pride in our commitment to quality and flavour. Our products have been recognised for their exceptional taste and innovative low-sugar recipes, making them a favourite for people looking for lighter options. We are honoured to have received several prestigious awards that highlight our dedication to crafting delicious alternatives in the spreads and condiments category. These accolades reflect our passion for creating food that combines flavour, quality, and innovation.

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